The late Takis Christodoulou, a pioneering young chemist with a specialised knowledge in fruit processing, founded KEA, the Cyprus Essence Company in 1949, with the purpose to obtain the juices, the essential oils and other natural ingredients from the juice extraction process of fresh citrus fruit. They would then be used in drinks, perfumes and cosmetics. Basic materials were the indigenous aromatic herbs of the Cypriot countryside and the plush sun ripe varieties of Cypriot citrus fruits. To avoid confusion with another company with a similar name, the company soon changed its name and in 1951 became KEAN SOFT DRINKS LTD. He perfected the juice extraction process based on his constant study on understanding how the fruit should be handled during growth, the crop and the juice extraction stages, avoiding over or under ripping, bruising, heating and also setting the rules for preserving naturally and storing when concentrated. It was thus he created the standards and the ‘secret’ of KEAN soft drinks. The great fruity taste of the final product, presupposes the authentic taste and quality of the juice with all its natural characteristics of texture, aroma, colour, vitamins and minerals. The specialised knowledge in the processing of citrus fruit soon gave the impetus for a larger scale operation for manufacturing a variety of orange, lemon and mandarin juice based drinks, with a high juice content. The natural quality of the original fruit, the particularities of each taste and the processing of such sensitive fruit gave the best guaranty for the taste of the final product. The company participated in a series of tree planting, which took place from January to March of 2017.